The American Academy of Pediatrics issued a statement praising the FDA’s actions but calling for further steps to protect children from tobacco products.
“Even with new sales restrictions announced today by FDA preventing flavored e-cigarettes from being sold at certain brick and mortar storefronts, teens will still find ways to access them,” the doctors’ group said. “E-cigarette products that appeal to children have no business in the marketplace, period. FDA must take stronger action to protect young people. Pediatricians will not rest until these dangerous products are off the market and out of the hands of children and adolescents.”
In September, the FDA set a 60-day deadline for several major e-cigarette companies to prove they could keep these products away from kids or risk having them pulled off the market.
On Tuesday, Juul Labs, which holds more than 70 percent of the e-cigarette market share and has become overwhelmingly popular with minors, announced it will stop selling its flavored nicotine pods, including mango, fruit, creme, and cucumber, at more than 90,000 retail stores nationwide. These products will still be available for sale online, but the company will impose additional age-verification measures and third-party verification to block sales to anyone under age 21.
Juul also announced it was shutting down some of its social media accounts, which are popular with young people.