DOWNERS GROVE, Ill. (AP) — The century old flower company FTD is filing for Chapter 11 bankruptcy protection following a rough Valentine’s Day and will break the business into pieces.

Originally called the Florists Telegraph Delivery Association, FTD has failed to turn a profit in four years.

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FTD Co. said that it has sold its North America and Latin America businesses, including ProFlowers, to an affiliate of Nexus Capital for $95 million. It sold its Interflora business in the U.K. to a subsidiary of The Wonderful Company for $59.5 million.

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Its other businesses, including ProFlowers, Shari’s Berries and Personal Creations, will continue to operate.

FTD has non-binding letters of intent with a strategic investor to buy Personal Creations and Farids & Co., LLC, owned by the founder of Edible Arrangements, to acquire Shari’s Berries.

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