CHICAGO (CBS)– The roads are a little friendlier, thanks to one anonymous donor.

A new billboard just went up along the Tri-State, near 95th Street.

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It says “love.”

It’s part of the ‘love on every billboard’ movement.

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It was started in Spokane, Washington last year, and it’s been spreading all over the world since.

Now, Chicago is feeling the love, for at least the next month.

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The billboard costs more than $4,000.