Marketing Success: Public Relations Owner Puts Marketing Goals Into PerspectiveStephanie Krol Public Relations Founder and Owner Stephanie Krol offers cost-effective marketing tips for small business owners.
Name Protection: How To Register A Trademark For Your Small BusinessEntrepreneurs getting their brand off the ground need to protect their interests by registering trademarks for their business and products.
3 Things To Know About Maintaining Your Small Business's Facebook PresenceFacebook is a valuable tool to promote sales and events, share in real-time with customers, and reach out to a larger audience.
4 Small Business Marketing Strategies That Won't Break The BankPARTNER CONTENT - Here are five effective ways to market your company -- without breaking the bank.
Should You Hire A Graphic Designer For Your Small Business?Image counts, regardless if your business is glitzy or gritty. A graphic designer can pay off big dividends with their creations.
How Strengthening Your Brand Can Lead To Increased SalesPARTNER CONTENT - If your brand is hiding among the competition, strengthening it may be just what you need for an increase in sales.
5 Marketing Strategies For Business GrowthPARTNER CONTENT - Finding the right marketing strategy for your business is essential for building a strong customer base.
Company Tone: Getting Your Ghostwriter To Speak In Your VoiceWhen hiring a ghostwriter to create brand appealing content for your business, seek out someone with the same intended voice.
6 Tips To Make Your Business Stand Out In A Competitive MarketPARTNER CONTENT - Gone are the days in which a catchy slogan and high dollar ad campaign could drive people to a business.
How To Tell A Story Through Your Company’s BrandingPARTNER CONTENT - Tell your company's story in a compelling way to make people care about your brand.
Be Yourself: How Personal Branding Can Help Your BusinessAs you draw up your business plan, give some attention to your personal brand.
Building A Reputation: Small Business Creates Excellent Brand RecognitionSojourn Salon & Spa Co-owner Michael P. Lusk created a brand by focusing on social media and giving back to the community.
Millennials: Rock The Boat For RetailersSpringbot Co-Founder and CEO Brooks Robinson explains how to appeal to the diverse generation of consumers born between 1981 and 1997.
Power Company To Sell Fighting Illini ElectricityThe University of Illinois is adding a quarter of a million dollars to its budget, thanks to a savvy business deal.