Homeless Announcer Records Spots For Kraft

UPDATED 01/06/10 2:19 p.m.

NORTHFIELD, Ill. (CBS) — Northfield-based Kraft Foods has hired homeless radio announcer and Internet sensation Ted Williams for commercial voiceover work.

Kraft spokeswoman Lynne Galia told CBS 2 that while in New York on Thursday morning, Williams went into a studio and recorded the voiceovers for Kraft.

Williams was panhandling alongside Interstate 71 in Columbus, Ohio, when a reporter from the Columbus Dispatch spoke to him and asked him to demonstrate his vocal talents.

LISTEN: Newsradio 780’s Mike Krauser Reports

The video went viral, and now, Williams is in the national spotlight and getting numerous job opportunities. NFL Films and the Cleveland Cavaliers have also contacted him.

The first Kraft commercial that will feature Williams’ voice will run Sunday night, during an ESPN broadcast of the Kraft Fight Hunger Bowl in which Boston College will play Nevada.

The air dates for the other two spots featuring Williams have yet to be announced. Kraft has not decided whether it will hire Williams for additional work, a spokeswoman told Crain’s Chicago Business.

  • Mark Oden

    as an annnouncer for a local radio station, i too have been looking for a big break in the voice-over business. as such, i am very much interested in submitting a sample of my work to not only kraft, but a host of other companies. could anyone assist me in this endeavor…greatly appreciated.

  • kamari

    would love to get a big break in the announcing industry. please assist if you can. I have over 20 years of local and national broadcasting experience.

blog comments powered by Disqus
Daily Weather Reports Delivered To You!SIGN UP NOW: Get daily weather reports every morning from meteorologist Steve Baskerville!
CBS Sports Radio RoundupGet your latest sports talk from across the country.

Listen Live