Walter’s Perspective: Pepsi And Groupon

You have to hand it to Pepsi and Groupon for getting a big bang for their bucks during the Super Bowl.

Here we are just two days after the big game and they’re still on TV. The game’s over and we’re still talking about Pepsi and Groupon, and the millions they spent on those commercials stereotyping African-American women and razzing the people of Tibet.

The media are saying bad things, as we ought to be saying about the companies. How mean and nasty their commercials were, how racially and ethnically insensitive.

But all the talk about Pepsi and Groupon makes me think that is exactly what they wanted. For the media to say bad things, that maybe they made their commercials nasty on purpose, knowing they’d get a chance to apologize, and to tell us how much they care about people on TV and in the newspapers for free.

  • joe

    Groupon is about to go public. This is not good for them in any way. They didn’t have any negative PR up until this point. Now, just as they are about to cash in on a huge IPO, they have all this negative press that will introduce some doubt in people’s minds. As for the Pepsi Ad, I thought it was funny and never even considered it stereotyping.

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