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NBA All-Star Game Earns Best TV Ratings Since '03

The 2011 All-Star game was the first time the Chicago Bulls had a starter since Michael Jordan in 1998.

It was also the highest television rating an NBA All-Star game has received since Jordan's last appearance in 2003.

The Western Conference's 148-143 win Sunday night on TNT featuring a duel between Kobe Bryant and LeBron James drew a 5.2 rating. That's up 37 percent from last year, part of a season of strong ratings for a league bursting with intriguing story lines.

Ratings measure the percentage of all homes with televisions tuned into a program.

Copyright 2010 by STATS LLC and The Associated Press. STATS LLC and The Associated Press contributed to this article. Any commercial use or distribution without the express written consent of STATS LLC and The Associated Press is strictly prohibited.

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