NEW YORK (AP) –– The Miami Heat won the series and plenty of TV viewers in the Eastern Conference finals.

The five-game series between the Heat and Chicago Bulls averaged 10.4 million viewers on TNT. That’s up 46 percent from last year’s Celtics-Magic matchup in the East, and up 33 percent from Lakers-Suns on TNT in 2010.

The Western Conference finals, with Dallas beating Oklahoma City, weren’t the same draw. The five games on ESPN averaged 6.9 million viewers.

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