New Tourism Ads To Proclaim Chicago ‘Second To None’

UPDATED 06/28.11 9:30 a.m.

CHICAGO (CBS) — Chicago’s nickname is the Second City, but a new marketing campaign will tell prospective tourists it’s second to none.

As WBBM Newsradio 780’s Regine Schlesinger reports, Mayor Rahm Emanuel will be on hand Tuesday to unveil the initiative.

“Chicago: Second to None” is the slogan for the new $6 million campaign to draw more tourists and events to the city. The new slogan tweaks Chicago’s image as the Second City and replaces “Make no little plans,” a saying attributed to architect and urban planner Daniel Burnham.

One of the ads for the campaign reportedly leaves, “If our restaurants get any more stars, they’ll qualify as a solar system,” the Chicago Tribune reported.

Another ad calls Chicago “the city that ranks No. 1 in No. 1 rankings,” and another says it lacks only “a museum of museums.”

LISTEN: Newsradio 780’s Regine Schlesinger reports

The bureau is a nonprofit organization that draws its budget from tourism taxes and membership dues. Senior vice president Warren Wilkinson said its overall budget is increasing to $18 million for its coming fiscal year, up from about $15 million.

As part of the drive, the Chicago Convention and Tourism Bureau plans to reopen in the United Kingdom, Germany and Ireland that the State of Illinois once ran. Others are under consideration, bureau spokeswoman Meghan Risch said.

Money is coming from a recent doubling of the tax rate on taxi and bus companies that serve Chicago’s airports. That was part of a broader bill that reformed operations at McCormick Place to make it cheaper to hold conventions there, but a federal judge has since struck down the labor provisions of the law.

The Chicago Sun-Times contributed to this report, via the Sun-Times Media Wire

  • Mr. Justice

    Just wondering if the new Tourism Ads will mention anything about the Flash Mobs or crime statistics.>>>>According to January – May 2011 Chicago Police Department crime statistics, 56.1% of Chicago murders were gang-related. In 29.6% of these murder cases, the offender was an acquaintance, intimate partner or relative of the victim, while in 38.6% the relationship was not established. In 81.8% of cases, the assailant had a prior CPD record. 65.9% of offenders were African American, 38.1% were Hispanic, and 2.3% were white. Finally, 75.5% of victims were African American, 19.4% were Hispanic, and 3.6% were white. The weapon of choice (82.9%) was a firearm. But what does all this really reveal about crime in Chicago? It reveals crime is most prevalent in communities torn apart by gang violence, broken families, and depressed economics. It also reveals the abject failure of the liberal approach to crime: Guns are not the root cause of crime; they are the symptom. Ultimately, crime is a failure of personal responsibility.

  • Arjay

    “New Tourism Ads To Proclaim Chicago, “Second To None”… what, crime statistics? …crooked politicians?…outrageously high taxes or gas prices? Yeah, we win!

  • Tyreese

    HaHaHaHaHaHaHa, second to none? HaHaHa. For what? Having the most vicious black ass homie gangsters? HaHaHaHaHa, what BS.

  • tom Sharp

    And let’s not forget #1 in taxes, parking fees, corruption, violent crime (e.g., flash mobs), etc.!

  • You Can Hunt for Icy Worlds |

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