Cutler Not Interested In Endorsements Until He Wins Super Bowl

(CBS) Jay Cutler has been somewhat of an enigma ever since he arrived in Chicago.

His talent is undeniable, but his demeanor is questionable and often criticized. He’s short with the media and often leaves questions unanswered.

He also doesn’t care to promote himself or endorse any products.

In a story in this week’s Sports Illustrated entitled, “You’re Wrong About Jay Cutler”, the quarterback explains why you don’t see him on billboards or on television taking advantage of endorsement opportunities that surely are available.

“I was in Denver, not a huge market, came to Chicago and haven’t really [sought out] a lot of marketing opportunities because we haven’t accomplished what I want to on the field yet,” Cutler told the magazine. “Until we get to the Super Bowl, win Super Bowls and are successful there, then I don’t think it’s right for me to go out there and venture into those other markets.”

Cutler also addressed the criticism he received after last year’s NFC Championship game.

“[It] definitely bothered [me] some,” he said. “But I think with the media markets these days, and the competition in that market, papers are dying, people are looking for stories.”

  • Lil' Bycracke

    Way to go Jay!

    Why make more money for myself, the Bears, and the League to have? Or expand the branding and image of the Bears and NFL. There’s nothing at all you or anyone else can use it for.

    Is it me, or can this be seen as a selfish move from the above perspective?

    • Lil' Bycracke

      FYI, the money that the Bears get off endorsements can be used to tackle player and other operating cost instead of jacking up ticket, concessions, and parking prices to pass on to the fan/consumer as well.

      Most corporations have advertising budgets and constraints already in place, so it is not like Pepsi would jack up its price just to support Cutler’s or any other player’s endorsement.

      Cost allocation 101.

    • Ramo Geezus

      its you.

  • Larry

    Not making endorsements is Cutla’s prerogative. I don’t care.

    What would be nice, though, is if Cutla had a better attitude toward his fans. I’ve seen him out and about partying in the city. I’m not a huge Bears fan, so I could give a toss about meeting him, shaking his hand or talking to him. He does not want to interact with fans. I watched him snub some fans and have bar security stand next to him to ward off anyone wanting to meet him. And this was in a dive bar! (By the way, he’ll need a new drinking buddy with Olson gone).

    It is about performance on the field, but having this kind of attitude with Bears fans will get around.

    • Spoon

      How dare he not put on a fake public image for dopes to wallow in… what a crime..

  • Murphs Upper-Lip

    Good move by Jay, I’m all in and if I’m wrong I’ll be the first to admit it. Jay’s our quarterback, next question…

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