CHICAGO (CBS) — At 8 a.m. Friday morning, crowds rushed into the Apple store on Michigan Avenue as it began selling the newest must-have tech item – the iPhone 4S.

As WBBM Newsradio’s Nancy Harty reports, cheering Apple employees opened the doors to more than 100 people, with the first lining up 11 hours earlier.

LISTEN: WBBM Newsradio’s Nancy Harty reports

Among those eager to get their hands on the iPhone 4s was Will, who for the last two months has been without a smart phone.

“I actually had an iPhone, and it broke, and so I was like, ‘You know what? I’ll wait for the new one to come out. So that was like two months ago, so I just decided to finally be back, reunited with Apple,” he said.

Paran was among the first to emerge from the store with the coveted product – at record speed.

“Seven minutes. That’s awesome. You can’t get a hamburger in 7 minutes, but you can get an iPhone,” he said.

Apple will not say how many iPhones it has in stock its store at 679 N. Michigan Ave., but placed a limit of two per customer.

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