(CBS) Michael Jordan has filed a lawsuit in China against a Chinese sportswear company, accusing them of unauthorised use of his name.

According to a report, Jordan said that Qiaodan Sports, a company located in the southern Fujian province, has built its business around his Chinese name and jersey number without his permission.

“It is deeply disappointing to see a company build a business off my Chinese name without my permission, use the number 23 and even attempt to use the names of my children,” Jordan said in a statement.

“This complaint is not about money. It’s about principle and protecting my name,” he added.

In Chinese, Jordan is know as Qiaodan.

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