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Survive This Economy: Looking Good For Less

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Atmosphere at the celebration of Lancome video makeup artist and YouTube star Michelle Phan's first public appearance during Fashion's Night Out at Sephora Fifth Avenue on September 10, 2010 in New York City. (Photo by Jeffrey Ufberg/Getty Images for Lancome)

Atmosphere at the celebration of Lancome video makeup artist and YouTube star Michelle Phan’s first public appearance during Fashion’s Night Out at Sephora Fifth Avenue on September 10, 2010 in New York City. (Photo by Jeffrey Ufberg/Getty Images for Lancome)

Dorothy Tucker Dorothy Tucker
Dorothy Tucker has served as a reporter for CBS 2 Chicago since 1984....
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CHICAGO (CBS) -- As we all try to survive this economy, one thing is non-negotiable: looking good. But you can still save money on beauty products.

CBS 2’s Dorothy Tucker has been following a suburban family, the Wrights, and helping them cut costs. This week, Tucker took Mrs. Wright shopping for makeup.

Like many women, Sinora Wright likes her make-up, and she has easily spent more than $100 over the past few months to get the perfect look.

“It makes me feel pretty,” she says, laughing. “I’m getting a little older so it covers my flaws.”

But with the family on a financial diet, Sinora wants the same look for less.

Corrin Corbett is the beauty editor for Essence Magazine. She says drug store products rival name brands today.

“Cosmetic products are based on the same ingredients,” Corbett says.

For example, Sinora’s Mac Foundation ($26.50), Concealer ($17), Urban Decay Eye Primer ($30) add up to $73.50. Comparable drug store brands include L’Oreal Perfect Base Foundation ($14), Black Opal Concealer ($4.75) and Revlon Eye Primer ($10.49) for just $29.24.

Make-up artist Paula Heckenast suggests Sinora look at Maybelline and Rimmel to save 30 to 40 percent on mascara, eyeliner and lipstick. Instead of paying $15 for Mac Eye shadow, Heckenast suggests $5 for L’Oreal.

“I would even go as far to say it’s better,” she says. “It’s very pigmented, and it lasts all day.”

Sinora is sold.

“The same look for less money — who wouldn’t want that?” she says.

If Sinora makes all the substitutions instead of spending $88.50 for the perfect look, she’ll spend $39.24 and save $49.26.

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