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McDonald’s Ranks Dead Last In Customer Satisfaction

(David Paul Morris/ Getty Images)

(David Paul Morris/ Getty Images)

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CHICAGO (CBS) — McDonald’s may be the biggest, but it certainly isn’t the best in the eyes of consumers.

The Oak Brook-based fast food giant ranks dead last among restaurants in consumer satisfaction, according to new data released on Tuesday.

The American Customer Satisfaction Index gave McDonald’s a rating of 73, two points behind Burger King and KFC.

Papa John’s pizza ranked No. 1 among all fast foot restaurants with an 82 rating.

Since 1995, McDonald’s has consistently ranked last, according to the ACSI. However, there is good news: The restaurant, which serves tens of millions of customers a day, had a rating of only 59 back on 2000. This year’s ranking is the best ever for McDonald’s.

Jim McCabe, vice president of operations for McDonald’s USA said in a statement: “We take all customer feedback seriously. Through restaurant evaluations and customer and employee feedback, we are continually evaluating our performance. Our internal and third-party research shows that we continue to make progress in satisfying our customers.

“Still, we know we can do more by continuing to offer our customers great value, menu variety and a positive service experience every time they visit our restaurants.”

Ratings For Fast Food Burger Restaurants
Wendy’s 78
Burger King 75
McDonald’s 73

Ratings For Fast Food Pizza Restaurants
Papa John’s 83
Little Caesar 82
Pizza Hut 78
Domino’s Pizza 77

Ratings For Full-Service Chain Restaurants
Red Lobster 83
Outback Steakhouse 81
Olive Garden 80
Applebee’s 77
Chili’s 76

The American Customer Satisfaction Index (ACSI) is a national economic indicator of customer evaluations of the quality of products and services. The ACSI uses data from interviews with roughly 70,000 customers annually for measuring customer satisfaction.