New Apple Maps Misses Mark In Chicago
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CHICAGO (CBS) – Apple’s new map application has been getting widespread bad reviews, and it misses the mark on some key spots in Chicago.
Looking for the John Hancock Observatory? Apple will direct you to the Allerton Hotel, several blocks south of the iconic 1,100 foot skyscraper at 875 North Michigan Avenue. (Come on, it’s been there for 44 years!)
Apple maps couldn’t even locate the company’s flagship store on Michigan Avenue, instead directing users to the other side of the street.
Apple did manage to get Wrigley Field and Solider Field right.
It also correctly located U.S. Cellular Field, but mislabeled it U.S. Cellular Field Nachos. The app instead informs you that five people have offered their nacho reviews on Yelp.
Initially, the app also plotted the Sears (Willis) Tower–one of the most famous buildings in the world–at Columbus and Wacker, several miles away on the other side of downtown. That mistake has since been fixed.
The maps debacle led Apple CEO Tim Cook to issue an apology to users on Friday.
“We are extremely sorry for the frustration this has caused our customers and we are doing everything we can to make Maps better,” Cook said.