CBS 2 Chicago wbbm7801059 670 The Score

Local

Taste Of Chicago Could See More Changes After Losing $1.3M Last Year

Customers check out some of the vendors at the 2012 edition of the Taste of Chicago, which was shortened to five days and pushed back until after the July 4 holiday. (Credit: CBS)

Customers check out some of the vendors at the 2012 edition of the Taste of Chicago, which was shortened to five days and pushed back until after the July 4 holiday. (Credit: CBS)

dellimore250

Reporting Craig Dellimore

Don't Miss This

CHICAGO (CBS) – After watching the Taste of Chicago lose $1.3 million last summer, despite significantly scaling back the festival to cut costs, Mayor Rahm Emanuel said Wednesday he’s asked his team at the Department of Cultural Affairs to come up with more changes for the Taste this year.

The financial loss for the Taste came despite scaling back the festival from 10 days to 5; charging visitors for the first time for reserved seats for concerts at the Petrillo Music Shell; hosting fewer vendors; adding cooking lessons from celebrity chefs and so-called “pop-up” restaurants that were at the festival for only one day; and offering three-course meals prepared by five Chicago chefs.

WBBM Newsradio Political Editor Craig Dellimore reports the mayor acknowledged the taste lost more than $1 million last year, but he said the news wasn’t all bad.

“They redid things; meaning there were pop-up restaurants, there were new types of restaurants that we offered,” he said. “They’re going to have to think through how we do that, but know that ticket sales were up, revenue was up, and attendance was up. That’s all to the good.”

Emanuel didn’t suggest the crowd-pleasing food festival has run its course,but said there will be more changes.

“Number one, I told the team at Cultural Affairs to rethink; attendance was up, revenue was up, the problem is costs were up,” he said.

The mayor’s office said an admission fee for the Taste has been ruled out, but the city will look at what other ideas might work.

Emanuel also talked about the city’s changing culinary landscape.

“Chicago’s a different city than it was when we had Taste of the Chicago [sic]. We now have gourmet Chicago. We’re hosting internationally 30 countries around the world that are coming to participate in Gourmet Chicago,” the mayor said, apparently referring to Chicago Gourmet, a three-day food festival in Millennium park in September, produced by the Illinois Restaurant Association.

The mayor said Chicago is now a food capitol of the world.

Listen Live!

RSS Most Popular News

Follow CBS Chicago

Like us on foursquare

RSS Contests & Promotions

  • Marquette County Convention & Visitors Bureau Post Game Show Giveaway May 10, 2013
    Listen to The Score’s Baseball Post Game Show for your chance to win a $100 lodging gift certificate from the Marquette County Convention & Visitors Bureau!
  • OREO Text-In Giveaway May 6, 2013
    The OREO King Size single serve packs are ideal for on the go snacking and sharing. To celebrate OREO King Size packs, text the keyword “OREO” to 67011 to enter for your chance to win a $250 Visa gift card!
  • Enjoy Golf’s Best Round With GREY GOOSE Vodka May 1, 2013
    Enjoy Golf’s Best Round this season with GREY GOOSE Vodka! Visit your participating retailer today and purchase one 750 mL or larger bottle of GREY GOOSE Vodka to receive one free round of golf!
  • Rivers Casino’s Baseball Fever Giveaway May 1, 2013
    Get Baseball Fever at Rivers Casino Sundays & Tuesdays in May! You could win great prizes and up to $25,000. Plus print out the WILD CARD that can help you win even more!
WBBM Newsradio 780, Radio Stations & Broadcast Companies, Chicago, IL

Twitter Updates