(CBS) The city’s Landmarks Commission has approved an agreement that could pave the way for advertisements to be placed along Wrigley Field’s famed scoreboard and outfield walls.
Last month, the commission approved a “master sign program” submitted by the Cubs that outlined the team’s plans for as much as 45,000 square feet of advertisements to be added to the interior and exterior of Wrigley Field – more than doubled that ad space that currently exists, the Tribune reports.
The approved program supports the addition of advertisements to the clock on the center field scoreboard and along the top of the outfield wall.
Cubs spokesman Julian Green said the team included room for much more advertising space than they’ll actually use, in an attempt to preserve the nostalgic feel of Wrigley Field.
“That doesn’t mean we’re going to ask for all of this,” Green said. “As we go forward, we have to balance being good stewards of the ballpark, the historic character that people love, while looking at the potential ability to increase sources of revenue.”
The commission approved the Cubs’ proposal as part of the larger renovation package, but pulled out the proposal for the two big outfield signs, which will be considering during Thursday’s commission meeting.
For the full report from the Tribune, please click here.