Just last week, Jonathan Toews and Sidney Crosby were teammates donning gold medals as the Men’s Ice Hockey Champions of the 2014 Winter Olympics in Sochi. On Saturday, they face off against each other in the final game of the 2014 NHL Stadium Series.
Following the success of outdoor games such as the Winter Classic and Heritage Classic in recent years, the NHL created a slate of additional outdoor games for this season to capitalize on the novelty and excitement they elicit. While the first three games of the NHL Stadium Series took place back during the end of January, good things happen to those who wait—this is easily the best matchup of the four outdoor games in the series.
The game is being held at Soldier Field, home of the Chicago Bears. When tickets went on sale on the primary market months ago, they sold out within 24 hours and were immediately listed at extremely high prices on the secondary market. This is par for the course for outdoor NHL games, as all four of the previous outdoor games this season have sold out, including the New Year’s Day Winter Classic at The Big House in Michigan, which sold a record 105,500 tickets. However, with the proliferation of outdoor games for this season (6 in all), average secondary market ticket prices have checked in quite a bit lower relative to the $400+ price tags of the one or two outdoor games in years past.
Since first hitting the market, the average secondary market price of Blackhawks tickets for this game has exhibited steady decline to today’s price of $214.48. This price reflects a decline of 42.1% from the average ticket price of $370.31 on January 1. With the Blackhawks dominating secondary market ticket sales in the NHL this season, particularly domestically, the current average price reflects a discount of 10.23% from the Blackhawks home season average at the United Center. However, it is important to note that Soldier Field, with its capacity of 61,500, seats exactly three times as many patrons as the United Center. Perhaps fans willing to sit further from the action and bear the frigid outdoor air that Chicago has been experiencing of late can take advantage of this opportunity to see the Blackhawks play on the cheap in a novelty setting.
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