Reversible USB Cord Guarantees A Connection Every Time

By John Dodge

CHICAGO (CBS) -- When it comes to plugging in a USB cable, one has a 50-50 shot at getting it right.

However, what if those odds were 100 percent?

That is the idea behind BelayCords, which has a reversible USB connector that works both ways.

The company, Made In College, is offering the cords for a variety of Apple products, including the new iPhone.

In addition to ending the frustration of trying to figure out which end is up, the cords are more durable than the standard cable and come in a variety of colors and styles. In fact, the company guarantees the cable for life/

That versatility reduces the chance of somebody at your home or place of employment from walking off with your generic white charge cord.

Cord creator Matt Richmond has already raised around $62,000 so far on Kickstarter for his project, well beyond his modest $4,000 funding goal.

Donors who put up $30 can get one BelayCord of their choosing. Donors can spend more for a bundle of cords, too.