WATCH: Chicago Has A New 'Epic' Tourism Campaign

CHICAGO (CBS) -- Chicago has a new tourism campaign.

And it is epic.

No, really, that's what it's called.

The new $2.2 million initiative, Chicago Epic, was developed in collaboration with Chicago-based agencies FCB and Starcom USA. It will run through August 31, 2015.

For the first time, Chicago tourism officials will expand its media buy beyond Midwest markets and into Denver and San Francisco, according to a news release.

Chicagoan Marc Kelly Smith, creator/founder of the international Poetry Slam movement, narrates the segments.