Joakim Noah Promoting “Rock Your Drop” Campaign To Stop Violence

(CBS) — A Chicago Bulls star believes teardrops are going to help stop violence in some Chicago neighborhoods.

Joakim Noah talked with young basketball players at the Major Adams Community Committee Center on the West Side on Saturday while handing out drop pendants that can be purchased at rockyourdrop.com.

They are being sold by his Noah’s Arc Foundation. He says the proceeds benefit after-school programs.

Noah’s mother designed the pendant, and he says it isn’t just for people in communities plagued by violence.

“It feels great when you see somebody from a different area…whether they are rich or poor or whatever, we are all in this together,” Noah said. “This is what this drop represents.”

Jackie Crawford is one of the kids wearing the drop. He believes the message of the drop — peace and unity — will help stop the violence.

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