Many Retailers Not Ready To Meet Deadline For Accepting Chip-Enabled Cards

(CBS) -- A big change is coming to your favorite stores. They have one day left to prepare for chip-enabled cards, but CBS 2's Dorothy Tucker reports, many stores aren't ready.

Ingrid Gonzalez is getting the hang of her new credit card at a Target store.

They're called EMV cards and have a built-in computer chip for added security. Instead of swiping, customers have to dip them into new terminals.

"With the other one you swipe it so quickly, this one you have to put the card, wait a little, until it tells you that you can remove it," Gonzalez said.

The chip creates a unique code for every transaction and doesn't transmit personal information.

That's supposed to protect consumers from a data breach like the one Target in 2013. Because the info is worthless to hackers.

Visa and Mastercard have set Thursday as the deadline for stores to have the new terminals or face new consequences.

"They will bear the liability in case of credit card fraud and that's a big shift because in the past banks have borne most of that liability so that's obviously a big deal for merchants," said Matt Schulz, senior industry analyst for creditcards.com.

But a recent poll finds only 27 percent of retailers have the new, more expensive, card processors and another survey says 64 percent of credit card users have not received the new chip cards yet.

Eric Brown recently got his in the mail.

"These being more secure, I think reassuring," Brown said.

Consumers who haven't received the chip cards can still swipe and won't be responsible for any fraudulent charges.