Personalized Cereal Launched For Cubs' Anthony Rizzo -- RizzO's

(CBS) Cubs first baseman Anthony Rizzo is really going big time now.

A personalized cereal has been launched for Rizzo called, fittingly, "RizzO's." The honey nut toasted oat cereal will be available at some Jewel-Oscos in the Chicago area, at www.plbsports.com and www.amazon.com.

Some of the proceeds of the cereal sales will benefit the Anthony Rizzo Family Foundation, the Tribune reported. His foundation funds cancer research.

Rizzo and the Cubs have started their new season 2-0 with a pair of victories against the Angels.