CHICAGO (CBS) — Want to impress the ladies?

Keep a coupon in your wallet.

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Yes, we said … coupon.

Even on a first date?

Yes.

A new study by CouponCabin.com found that 25 percent of people believe it is acceptable to use a coupon on a first date.

And it appears that nearly one in five U.S. adults (can we presume mostly men?), have already figured out that frugality is hot. CouponCabin found that 18 percent have used a coupon on a first date.

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Nearly three-in-four (73 percent) respondents reported that if their date used a coupon, they would go out with them again, indicating that thriftiness may now be on the list of qualities people seek in a mate.

Score!

The study didn’t break down who is actually using coupons to pay for the date. But the editors here at cbschicago.com don’t need a survey to conclude that it should still be the man who foots the bill. Sorry, we’re just old-fashioned that way.

Jackie Warrick, President and Chief Savings Officer at CouponCabin.com, said: “From online coupons to daily deal sites to coupons that print out for you at the cash register, coupons are just about everywhere. It makes sense that more people are using them for dating during these challenging times.”

Chief Savings Officer … clever.

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The survey was conducted online by Harris Interactive. It polled 2,852 U.S. adults aged 18 and older.