(CBS) Over the last four years, Derrick Rose has risen from high school basketball star to king of Chicago.

With his success on the court — including last year’s NBA MVP trophy — has come a ton of attention, something he’s not exactly comfortable with.

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“The more you win, the more they come,” Rose told GQ in the May cover story. “Don’t get me wrong. I don’t take anything for granted. But it seems like the better I play, the more attention I get. And I can’t get away from it. You play great, you get attention. But I hate attention. It is weird. I’m in a bind.”

As a result, Rose has been forced to become somewhat of a recluse.

“It gets on my nerves that I can’t just go out,” he said. “It’s just boundaries now, people are like, ‘You can’t go here, you can’t go there, you got to let that person know where you’re going.’ It’s just weird. I’m never alone. Ever.

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“Chicago isn’t used to stardom.  …They don’t know how to act toward celebrity. So I always have someone with me. I can have a hat on, glasses on, whatever. People still notice me. If I go outside without a hat on, I feel like I’m naked. This life doesn’t fit my personality.”