CHICAGO (CBS) — Chicago has a new tourism campaign.
And it is epic.READ MORE: Who Is Suspected FedEx Mass Shooter Brandon Scott Hole?
No, really, that’s what it’s called.READ MORE: Aurora Pop-Up Pantry Opens On Monday
The new $2.2 million initiative, Chicago Epic, was developed in collaboration with Chicago-based agencies FCB and Starcom USA. It will run through August 31, 2015.
For the first time, Chicago tourism officials will expand its media buy beyond Midwest markets and into Denver and San Francisco, according to a news release.MORE NEWS: Brandon Scott Hole Identified As Gunman Who Shot And Killed 8 People, Wounded 5 Others In Shooting At FedEx Facility In Indianapolis
Chicagoan Marc Kelly Smith, creator/founder of the international Poetry Slam movement, narrates the segments.