CHICAGO (CBS) — Chicago has a new tourism campaign.
And it is epic.READ MORE: CDC To Provide New Mask Guidelines For Fully Vaccinated Americans
No, really, that’s what it’s called.READ MORE: Woman Dead After Dragging Officer With Car Before Crashing Into Business In Dolton; Shots Fired By Police
The new $2.2 million initiative, Chicago Epic, was developed in collaboration with Chicago-based agencies FCB and Starcom USA. It will run through August 31, 2015.
For the first time, Chicago tourism officials will expand its media buy beyond Midwest markets and into Denver and San Francisco, according to a news release.MORE NEWS: Many Who Filed Federal Tax Returns On Time Or Early Still Don't Have Refunds -- What's The Holdup?
Chicagoan Marc Kelly Smith, creator/founder of the international Poetry Slam movement, narrates the segments.