By Jim Williams

(CBS) — In the wildly competitive world of business everyone is looking for an edge. Or, in this case, a square.

In Indiana, it is the battle over square doughnuts.

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In one corner, based in Terre Haute, is Square Donuts.

They’ve been making them for nearly 50 years and have a trademark.

It wants Family Express in northwest Indiana, which started selling its “square donuts” 11 years ago, to round them out.

CBS 2 Legal Analyst Irv Miller – a former employee of Dunkin Donuts — says there’s a lot at stake.

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“If you invent something you want your invention protected,” he says.

Family Express insists the label ‘”square donuts” is too generic to trademark. So the battle goes on.

CBS 2 reached out to both businesses, but neither responded. The issue will have to be squared away in a courtroom.

 

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