(CBS) — In the wildly competitive world of business everyone is looking for an edge. Or, in this case, a square.
In Indiana, it is the battle over square doughnuts.READ MORE: Annette Nance-Holt Confirmed As Chicago's First Black Female Fire Commissioner
In one corner, based in Terre Haute, is Square Donuts.
They’ve been making them for nearly 50 years and have a trademark.
It wants Family Express in northwest Indiana, which started selling its “square donuts” 11 years ago, to round them out.
CBS 2 Legal Analyst Irv Miller – a former employee of Dunkin Donuts — says there’s a lot at stake.READ MORE: Red Cross Seeking Donations As Blood Shortage Worsens
“If you invent something you want your invention protected,” he says.
Family Express insists the label ‘”square donuts” is too generic to trademark. So the battle goes on.
CBS 2 reached out to both businesses, but neither responded. The issue will have to be squared away in a courtroom.
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