CHICAGO (AP) — The Chicago suburb of Elk Grove Village is spending $300,000 to be the title sponsor for a nationally-televised college football bowl game in the Bahamas.
Elk Grove Village and ESPN announced the bowl sponsorship for the “Makers Wanted Bahamas Bowl” on Tuesday.
The Dec. 21 game in Nassau will mark the first time a non-tourist municipality has sponsored a bowl game.
The game was previously sponsored by fast-food chain Popeyes.
It’s the village’s latest marketing push to expand the reach of its “Makers Wanted” campaign.
The campaign launched in 2015 to promote the village’s industrial park.
Elk Grove Village officials say the industrial park has more than 5,600 businesses.
The game is the “perfect opportunity to use college football to share our message with the entire country,” Mayor Craig Johnson said.
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