CHICAGO (CBS)– Woodfield Mall will remain open for 29 hours straight this year.
Stores in the mall took advantage of the Thanksgiving rush by opening at 5 p.m. instead of 6 p.m. this year.READ MORE: Family And Friends Of 'School Of Rock' Actor Kevin Clark Call For Improved Bike Safety At Logan Square Intersection Where He Was Killed
According to the national retail federation, on Thursday night, 35 million Americans will be shopping. That is up 3 million shoppers from Thanksgiving 2017.READ MORE: Protesters Demand Arrest Of Officer In Anthony Alvarez Shooting
Woodfield Mall, while busy, has seen a toned-down crowd this year.
“Back in the day it was crazy, but now it’s pretty easy because everyone shops online,” shopper Michelle Mimler said.
Internet purchases could soar more than 20 percent this holiday season. Plus, some Black Friday sales started weeks ago.MORE NEWS: Man Shot And Killed While Sitting In Vehicle In South Loop; Dog Apparently Wounded In Attack
However, managers at Woodfield say consumer demand is the main reason they opened an hour earlier than last year and are staying open for 29 hours straight.