Chicago (CBS) — Maxwell Jacob Friedman (MJF) is one of All Elite Wrestling’s leading bad guys with a reputation for being a jerk and never breaking character. That reputation was reinforced this past weekend, when the pro wrestler flipped off a seven-year-old boy at C2E2 in Chicago.

Tom Gilmartin took his kid to a paid AEW autograph session that was part of the Chicago Comic & Entertainment Expo at McCormick Place. The wrestlers on hand to interact with attendees included Jon Moxley, Britt Baker, The Young Bucks, Dustin Rhodes, and, of course, MJF.

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In the brief exchange, MJF is seen glaring at the child as the father and son arrange themselves for a group picture. The wrestling heel then puts his hand right in the child’s face and extends his middle finger. While the father barely takes notice, the child seems taken aback.

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As Gilmartin told TMZ, “I tried to laugh it off knowing he’s just in character,” Gilmartin said (via TMZ). “But it really upset him. I know that’s his gimmick but he’s only 7 and doesn’t understand.”

Cody Rhodes, AEW vice president and longtime pro wrestler, explained that MJF was essentially just being MJF. And anyone who’s ever seen AEW Dynamite on TV or a show in person would know that to be the case. Still, to make amends, Rhodes offered up free tickets to a future event.

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MJF’s reaction should come as no surprise. The unrepentant heel is playing up the incident on Twitter, responding to one recent Tweet with, “Cry about it.”